The Personal Data Protection Act 2012 (PDPA), the Do Not Call (DNC) Registry came into effect on 2nd January 2014. This is to give individual will have more control how personal data is collected, used and disclosed.

The Do Not Call (DNC) Registry allow individual to opt out of unsolicited marketing calls, message and faxes. This allows individual to have more control over the kind of message receive on telephone, mobile phone or fax machine.


The DNC regime prohibits organisations from sending message to Singapore telephone numbers, including mobile, fixed-line, residential and business numbers.


Star Zest Tuition Agency became the first company to be charged with a breach in the Do Not Call Registry requirements under Personal Data Protection Act on 4th June 2014. The agency received 37 charges for sending unsolicited telemarketing message to local telephone numbers registered with the Do Not Call Registry. This was after many complaints made by the public, according to a media statement by PDPC on 23rd May 2014.

The tuition agency’s director, Law Han Wei, similarly faces 37 charges for authorising sending of the unsolicited messages. Law intends to plead guilty to the charges.

Source: ChannelNewsAsia, 4th June 2014.